The Nunavut Youth Creative Collective was awarded $100,000 to help increase Inuit representation in digital media. There is currently only a small collection of digital assets that represent Inuit in Nunavut and their lifestyle. This small collection of digital assets is well used, resulting in seeing the same images over and over in campaigns targeting Inuit. The Nunavut Youth Creative Collective is an agency that proposes working as a social enterprise to increase Inuit representation in advertising, media and other digital forms like social media and website design. The Nunavut Youth Creative Collective would also look to the communities to hire creative talent among youth community members that cannot find meaningful work in their chosen field without having to leave their homes.