The Arctic Inspiration Prize: Seeking Media Relations Support across the North

About the Arctic Inspiration Prize

As the largest annual prize in Canada, each year the Arctic Inspiration Prize recognizes diverse teams with innovative projects in the fields of education, sustainable housing, health, performing arts, traditional knowledge, language, and science.

The Arctic Inspiration Prize is by the North and for the North and is a community of people and groups, including Indigenous organizations, academia, governments, non-governmental organizations, industry, philanthropy, media and arts and culture organizations, who share a common goal: to recognize northern innovation and excellence and encourage teamwork for the betterment of life in Canada’s North.

The Arctic Inspiration Prize is led by a Charitable Trust, composed of a majority of northern Trustees, with staff and support provided by its managing partner, the Rideau Hall Foundation.

What we’re looking for

The AIP is looking to partner with a media relations professional or agency/firm based in the North to help with on the ground media relations support throughout the 2021 prize cycle. We are willing to engage a partner that can either cover the eligibility area of the AIP (Yukon, the Northwest Territories, the Inuvialuit Settlement Region, Nunavut, Nunavik and Nunatsiavut) or multiple partners across the North (e.g., specific regions, territories or communities). 

Here’s what we’re looking for:

  • Reviewing press releases and ensuring content is best positioned for a northern audience and northern media
  • Ensuring local media has access to press releases and are aware of news from the AIP
  • Pitching to local media (broadcast, print, web and radio)
  • Organizing interviews with local media
  • Tracking results and providing a report after each media opportunity

We envision requiring support for approximately 6 opportunities for media engagement over the next 9 months (July 2021 to March 2022). The contract term would be for 9 months with the option to renew.

How to submit a proposal

If you or your company are interested in helping to grow the reach of the AIP, please submit a short proposal outlining the following:

  • Information regarding yourself or your organization, its history, corporate structure and management team.
  • Background and relevant experience, including some examples of current and previous clients as well as some projects that speak to the AIP’s needs.
  • An overview of your proposed approach and capacity to deliver on the needs listed above.
  • Details on staff/personnel (e.g. background, resumes) supporting the project and their expected contribution (e.g time, expertise) to the project’s success.
  • Partner companies if you plan to subcontract any of the work.
  • Two client references, including current contact information.
  • Financial proposal detailing projected billable services and other expected incidental billable charges.

This is an exciting opportunity to help grow awareness of the Arctic Inspiration Prize and help communicate its value to the people and communities of the North. If you have any questions about what we’re looking for, please reach out to Allison MacLachlan at [email protected] or 613-316-3473 by June 18, 2021. Proposals will be accepted until June 25, 2021.

Can’t wait to hear from you!